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About the AuthorS
Justyna Molendowska-Ruiz is EC Project leader and author of Creativity in Business and Organizations – Handbook. She is co-founder of Economía Creativa, Research and Communication Consultant. Justyna’s work spans on creativity and innovation, audience and market development, and social inclusion -with particular focus on gender equality and youth empowerment. She has worked on these areas for clients across Europe, including institutions such as European Commission. Clients value her ability to transform complex data and information into insightful inforgraphics and (digital) storytelling to effectively communicate with target audiences and wider public.
She has recently led EC research project ‘Women Empowerment for Creative Leadership’, a blue print report providing 10 key steps for women mentorship and 20 case studies tackling gender gap from international organizations, corporations (CSR) and NGOs from across sectors (IT, Financial, Fashion, Creative Sectors, among others).
Antonio Carlos Ruiz Soria is a leading international expert and speaker on creative & digital economy and sustainability; founder of Economía Creativa, creativity and innovation lab. He is a creative thinker and ecosystem maker providing strategic advice and actionable solutions for value-generating growth across industries and geographies for both public and private sector (European Commission, corporations, startups, SMEs, NGOs) to succeed in the Digital Age. He has recently published Mapping Creativity in the European Union: The role of Human Development, Digitization and Sustainability. He is co-author of Creativity in Business and Organizations Handbook.
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Creativity in Business and Organizations
Handbook for Business and Organizations’ Leaders.
Do you want to spark and scale creativity in your organization?
Please cite this publication as follows:
MOLENDOWSKA-RUIZ, J.E., RUIZ SORIA, A.C., (2020), Creativity in Business and Organizations, Economia Creativa, Hand-Book
Publication specification: e-Book, 65 PAGES
Creativity is the sigle most important skill for leaders.
Abstract
The objective of this E-Book is to rise awareness of CREATIVITY as a necessary virtue for businesses and organizations. They have to apply it in order to adapt, grow and lead in the global market.
The aim of this e-Book is to provide the right support and solutions for businesses to perform in the time of constant changes and 4IR.
We draw from Economia Creativa’s global vision and cross-sectoral experience delivering services that meet a wide variety of clients’ needs, boosting their creativity for value-generating growth and sustainable leadership (corporations, startups, SMEs, public sector, international organizations, NGOs, networks, among others); as well as from the most recent insight by leading fora.
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Creativity for Sustainable Leadership
Creativity for Sustainable Leadership is EC service to assess your organization creativity, monitor talent performance, design capacity building and trainings to spark and scale creativity for value-generating growth and competitive advantage. Know more here.
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