Mapping Creativity in the European Union

The role of Human Development, Digitization and Sustainability

About the Author

Antonio Carlos Ruiz Soria is a leading international expert and speaker on creative & digital economy and sustainability; founder of Economía Creativa, creativity and innovation lab. He is a creative thinker and ecosystem maker providing strategic advice and actionable solutions for value-generating growth across industries and geographies for both public and private sector (European Commission, corporations, startups, SMEs, NGOs) to succeed in the Digital Age.

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Mapping Creativity in the European Union.

The role of Human Develoment, Digitization and Sustainability

RUIZ SORIA, A.C., (2020), Mapping Creativity in the European Union. The role of Human Development, Digitisation and Sustainability, Economia Creativa

Publication specification: Report, 161 PAGES


Creativity is the source of value and fulfilment in the Fourth Industrial Revolution. It is not just the most important skills that CEO’s and business leaders are in shortage of and in high demand for across industries, creativity is also the necessary trait for any person or institution in order to adapt and cope with the ever more complex and dynamic challenges and uncertainties of the 21st century reality, at every level. In order to analyse creativity in workplaces and at societal level, a Creative Talent Index (composed by 10 pillars: from problem solving to complexity of tasks, among others) and Creative Society Index (composed by 7 pillars: from active living, satisfaction with the economy, welfare state and transport and digital life) have been constructed following Eurofound Working Conditions and Eurofound Quality of Life surveys, respectively, for the EU28 (including the UK).

The CTI and the CSI are then put in relation with more than 20 socioeconomic, demographic and sustainability indicators to analyse the relevance of education, labour market protection, equality, urbanization, gender and environmental sustainability, among others. The analysis sheds light into relevant policies and institutional frameworks and business practices to foster creativity in workplaces and at societal level driven by three key forces: human development, digitisation and sustainability.

The creative society is presented as a new evolutionary stage, underpinned by these three forces, human development, digitisation and sustainability, reconfiguring the way we live and work, and citizenship itself.

Creative Talent in Workplaces Index (EU27 + UK)
Creative Society Index (EU27 + UK)

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