CLIENT: CEES, Doctorate in Economic, Business and Social Sciences of the University of Seville, Spain
Delivered:
Digitally, Conference in Spanish (Blackboard Collaborate)
Project:
Keynote Mapping Creativity in the European Union: the role of Human Development, Digitization and Sustainability with focus on the vector creativity and competition frameworks in the platform economy.
Related link
Watch video of the presentation by Antonio Carlos (in Spanish, 32 min.)
PROJECT SCOPE AND OUTCOME
Antonio Carlos, director Economía Creativa, presented its research publication Mapping Creativity in the European Union: the role of Human Development, Digitization and Sustainability at the Seminar of the Chair of Competition Policy and the Research Group of Economic Analysis and Political Economy (SEJ-359) of the University of Seville, Spain.
The Seminars, coordinated by Prof. Luis Palma, aimed to analyze competition policy across different industries with emphasis in professional services and creative sectors.
Antonio Carlos, drawing upon its research Mapping Creativity, focused its presentation in analyzing the current dynamic of the platform economy and its implications into the optimal supply of creativity and creative talent for business and organizations and the economy. He showcased how the value is co-created by multiple actors (platforms, creative citizens and businesses, public institutions) that are part of creative societies. However, the value is (mainly) captured by the platform providers. To correct this asymmetry in the market, he proposed a reconfiguration of the value capture through a combination of competition policy (regulatory frameworks), intellectual property rights and a holistic system approach focusing on economic opportunity, continuous learning, equality, dynamizing labour market and tax systems to nurture and empower people of all backgrounds creativity and creative talent in the creative societies.
Economía Creativa 